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"Tao Enterprise Marketing" when it can help the development of Jiangxi ceramic high-security arena
"Many people once thought that the collective lack of local enterprises in Jiangxi ceramic Marketing boss just conceptual issues that business owners do not understand these ceramic marketing, selling only know simple things, but the fact is that the collective lack of ceramic enterprises and enterprise marketing, although Contact the owner has a great concept, but yet producing the  ceramic flap disc current actual situation and inextricably relationship. "a ceramic professional managers said so. The so-called reality, including the company's strengths, marketing model, brand building, innovation, product positioning. It is understood that when the ceramic was founded, as the first marketing of high security establishment of local enterprises, Luo Qun, general manager of the company in Foshan Ceramic hired a well-known brand promotion of a marketing manager who served as his company's marketing manager, meanwhile, The manager also led Foshan relevant supporting designers organized a six person marketing team in high security functions work began marketing the true meaning. However, this sector only lasted six months, along with Roosevelt's first ceramic tiles production lines in operation, due to product positioning issues, the marketing department has been working slowly this marketing model can not adapt to the enterprise. In fact, there are still some areas of high security concept, brand-conscious business leaders to take advantage of the marketing department to complete some of the problems the company's sales, as we have repeatedly mentioned the brand planning, VI, supporting the design, and so on. However, according to the areas of the current product positioning, market positioning, marketing is difficult to play its functional role.  We all know that the current pan-enterprise is still in the early stages of the development of a stable, fast selling products all businesses survive to become the only "good policy." Thus it spawned a "short, frequent, fast" sales model. In a sense, marketing is more involved in a number of strategic issues and strategies, see the benefits of the enterprise in the short term. This is the reality of the situation with the current generation of high-security areas of corporate conflicts.
What is the role of ceramics
( A ) by use of a different classification .ceramic flap disc  : such as cutlery , tea sets, cylinder , altar , pots. Cans. 2 . Ceramic Art : such as vases , sculptures . Furnishings and so on. 3 . Industrial ceramics : Refers used in various industrial ceramic products. Is divided into the following six aspects: ( 1 ) building a sanitary ceramics : eg brick, drains, tiles, exterior wall tiles , sanitary ware , etc. its ; ( 2 ) , chemical ceramics : the chemical industry for a variety of acid-resistant containers , pipelines, towers , pumps, valves, and 11:50 acid brick masonry lining , gray , etc. ; ( 3 ) , the chemical porcelain : for chemical laboratories porcelain crucible , evaporating dish , burning boat , research bodies , etc. ; ( 4 ) , porcelain : for the power industry insulators high voltage transmission lines . Motor cannula pillar insulation in low voltage electrical insulators and lighting , as well as telecommunications insulator , insulators , etc. radios ; ( 5 ) , refractory subjects : for a variety of high-temperature industrial furnace refractories ; ( 6 ) , special Ceramics : rejection to all kinds of modern industry and cutting-edge science and technology of special ceramic products, there are high alumina quality porcelain, porcelain stone magnesium , titanium, magnesium porcelain stone , zircon stone porcelain, lithium- quality porcelain, as well as magnetic porcelain, metal ceramics.
What is the chemical composition of the ceramic
ceramic flap disc  are made ​​of clay , quartz and feldspar minerals and other natural ingredients formulated according to different formulas , processed , forming and firing derived , its chemical composition depends on the use of natural raw materials and formulations , in different parts of ancient ceramics kilns because the raw materials used different , different formulations and different firing process , the glaze chemical composition, microstructure and physical properties will have their own characteristics . If the collection of different kilns reliable stratigraphic excavations ceramic specimens were systematically studied , the accumulated data such as chemical composition data ( including major and minor element concentrations and trace elements ) to establish a database , and use the appropriate processing methods, such as multivariate statistical analysis and other methods for data processing, to identify a characteristic sense of the law. Ceramic want to identify the chemical composition, microstructure, physical properties , and firing process and other aspects of research , and its chemical composition data with known kilns and chronology of ancient ceramics to compare the chemical composition data processing , and then integrated microstructure, physical properties , and firing process and other aspects of information may make an appraisal of ceramics .
How to identify antique or modern porcelain replica
( A ) ceramic flap disc an important basis for the identification of porcelain imitation of ancient ceramics , often obtaining the shape and losing look , energy efficiency of its Juanxiu may not be able to learn their unadorned . Because a creative artifacts , and when people 's living habits , aesthetic standards and technical conditions are closely related . Generally speaking ceramics in the decoration, glaze , etc. can reflect the characteristics of the times , but styling in this regard is more prominent . So if we are good at identifying its shape and demeanor , you can work in the identification of a more reliable method to master . Observe the shape we must first have a basic concept of ancient style . Ceramic shapes , generally is the ancient simplicity , along with the evolution of the times and becoming complicated . In the Yuan, Ming and Qing Dynasties modeling is concerned, most of the more blunt shape Yuan Zhizhuo , whether blue, white porcelain than the general Song and Ming porcelain become prominent . Especially the daily application of the altar , cans, bottles , pots and plates, bowls and other general objects, there is a large common the shape . For example Yuan blue and white with underglaze red handed down a bowl diameter of 42 cm , blue and underglaze red tape caliber are 45 to 58 centimeters. Because carcass thick, firing difficult , it is inevitable warp , clip flat , concave heart, convex deformation of the end of such defects , and thus more than a million over the past literature porcelain rough of the theory, in fact, this is not comprehensive enough . Yuan porcelain decoration of colorful , solid serving no words , that the market modeling , the twelve panels along the mouth of the multi- flower is a flower opening flowers at the end ( the mouth , the bottom are twelve flower-shaped ) , which shows the time making serious , although the bottom full of micro not easily let go. Such practices to the Ming Yong , declared after they no longer see ( Wing , Xuan saw a flower opening flower foot bowl and medium-sized bowl, wash , no flower foot plate ) . Yongle generally plate, bowl bottom of the heart are mostly convex concave, circular foot, compared with Yuan zoom extraordinarily stable. In particular tire refining fine pottery , modeling appropriate severity . Another kind of white bodiless Yongle period with floral containers , the carcass is very thin, the Qing Dynasty had people describe it called " Lest driven away, and also worry Sunburn off " the poem. This " thin egg curtain " porcelain , fine shape , all plates, bowls and the like, although later pastiche , but there are still floral ornamentation techniques that fall . Xuande porcelain shape more numerous species , regardless of plates, bowls, cups, pots , jars, bottles produced are very delicate , and can inventiveness , innovation, such as the "no block respect" can be said to be unprecedented for, except once when Qianlong imitation , but later there is little such imitations . Currently handed down common Wing , declared during the modeling are: heart-shaped bowl , flowers poured, mitral pots, long round belly ewer ( for the gourd-shaped orifice ) , Vase , flat belly Ribbon bottle gourd , four appointed horns VASE and Ryoka type washing , Ryoka style bowl and so on. Chenghua period in porcelain regard to excellence, the only re slim shape , but also no amplifier . Koji handed porcelain not much, but with yellow glaze amphora , bowls, known to the world . Zhengde period of the most prominent styling with penholder, table plaque , pier bowl , disc -style incense box , seven holes of the round belly halberd pupil bottles. Jia , Wan shape after becoming complex, the shape has a lot of innovative work , the literature on the so-called " production benefits test , no matter there is not " records. Only in a stationery speaking, there penholder , pencil cases , pens, wash , water Cheng , ink stone, color plates, color positions ( commonly known as the warm spoon ) , printed boxes varied. More large fish tanks, large tanks, large bottles , tape ( Jiajing yellow to blue and white tape with up to 80 cm in diameter ) , etc. , the shape of the giant , especially better than the Yuan Dynasty ; others such as hollow bottles, bottle wall , holding boxes , square bucket Cup , candlesticks , embroidered pier , etc. abound. It can be said heavy antique in style and lightness gorgeous both, but compared to permanent , Xuan , a period of work for a bit shoddy. No matter the shape or the Qing Dynasty in terms of the types were significantly increased and ingenious . Kangxi period which innovative work unique. Zhuo vessel such as the pipa respect, horseshoe statue , elephant statue legs , Pteris respect, Guanyin statue , Taibai respect, respect for apple , apricot leaf statue , Bangchui bottles, cloth orange, pour out , willow and other protruding belly flower goblet are rare in the previous generation of the shape . Yongzheng period in the creative aspects of the shape is colorful , such as backgammon respect, three sheep statue , dragon statue ear , deer statue , contact the child respect, Bull statue , garlic mouth ribbon wishful respect, write-mouth olive bottles, Taibai altar , daisy disk and so on . Especially on behalf of the italics kilns and Wing , not only into porcelain glaze , decoration and lifelike , and more in shape enough to the real thing. Qianlong period more prominent styling has taken a turn neck bottles, turn the heart bottle , transfer belt bottles, baskets , fans and book -style printed box, book -style golden helmets and so on. During this period regardless of innovation , antique have reached a climax, the imitation bronze , stone , lacquer , jade , bamboo , wood , and biological or items are very similar. To Jiaqing , Daoguang future , then mostly inherited the old system , there are rarely innovative. From the beautifully transformed into a clumsy shape , has been gradually losing early tradition of excellence . For example in the shape of vase Kangxi , Yongzheng and Qianlong reigns difference is not significant, after gradually become unwieldy to Tongzhi and Guangxu , Xuantong period turned into the belly of the abundance of short-necked short thick form , far less than before, exquisite styling Samsonite it.